For Sellers

The Sutton Group’s 37-Step Marketing Strategy

 

1. Staging and Pricing Strategies.
2. For Sale Signs, Ryder Signs, and Directional Signs.
3. Tube or Box with Flyers and Distribution of Flyers in Neighborhood.
4. Flyers in House/Home Book/Comment Cards.
5. Contacting our Realtor database immediately and “work” them to leverage our sales team. We maintain relationships with the top 170 agents in the metroplex.
6. Submit your listing to NTREIS MLS service to put the 15,445+ community to work to help us find the right buyer.
7. Work with local realtors to preview your property.
8. Place your home on the internet via our enhanced listing service with Realtor.com, Trulia.com, Zillow.com, and all major search engines (google, AOL, MSN, Bing, Yahoo, etc.).
9. Web Listing with Virtual Tour (Branded URL).
10. Produce a virtual home tour for use on the internet to enhance your listing visually and sent it out to local Realtors.
11. House Featured in “Marketing Vehicle” (Newspaper, Home Magazine, etc.)
12. Open House Program.
13. Email/Fax/Voice Broadcast.
14.   Track Showings/Collect Feedback.
15.   Target Marketing – Direct Mail  and Email Campaigns.
16. Provide other promotional aids including info on the community, schools, etc.
17.   Weekly Seller Updates.
18.   Property Caravans.
19.   Creative Marketing Ideas (Call Capture Line).
20.   Realtor.com.
21.   Social Media Sites like Facebook® and Twitter®.
22.   Notifying all potential buyers and referral sources in their database.
23.   Provide on-going guidance on enhancing your house during showing times.
24.   Networking within the local community.

 

Once we get up and running and during the interim period (from listing to contract):

1.   Speak to you weekly, or as often as you prefer to keep you advised of showing and feedback we receive from buyers.
2.   Keep abreast of factors that influence the market such as mortgage rates, new listings, and selling prices.
3.   Act as your representative to other agents who have prospective purchasers.
4.   Arrange for ads to be published or renewed on a timely basis.
5.   Assist you in negotiating the terms of the contract.
6.   Ensure that buyers are financially able to purchase your home when offers are presented.
7.   “Beat the bushes” to find a prospective buyer from our extensive prospect database.

 

Once under contract:

1.   Help you select a closing attorney should you not have one already.
2.   Deliver a copy of the contract to your closing attorney.
3.   Schedule all necessary inspections.
4.   Work with mortgage appraisers to provide comparables.
5.   Ensure that earnest money is received and deposited in escrow accounts.
6.   Ensure that all contract contingencies are met within contract dates.

 

Increased exposure for your home = Higher quality and increased number of leads

Increased leads = Increased showings

Increased showings = Increased competition for sellers’ home

Increased competition = Higher probability of sale or higher sale price, or both